Stranger Things - Scoops Ahoy!

CLIENT: Netflix

PRODUCT: Stranger Things “Scoops Ahoy!” ice cream

AGENCY: Sward Creative

DIRECTOR: Lauren Ciaravalli

AWARDS: 2024 Webby Award Winner - Best Social Commerce/Shopping Campaign, 2024 Webby People’s Voice Winner - Best Social Commerce/Shopping Campaign

It was a pleasure to helm this campaign for my honest-to-God favorite show, Stranger Things. Netflix was looking for a Halloween seasonal suite that would be sure to go viral, launching Scoops Ahoy! ice cream into Walmart stores. Digging into my super-fan knowledge of the show, we concepted bold and unique twists on social video trends. Of course, nothing on-brand for Stranger Things would be complete without a serious touch of cinema and attention to aesthetic detail. The results out-performed Netflix’s expectations winning up to 3.5+ million impressions per video on their official TikTok channel. The campaign earned two 2024 Webbys, and prompted Netflix to tap Lauren and the agency for a second suite of videos for Summer 2024 .  

Mint Flare

Perhaps the craziest pitch of the suite was the idea of scooping ice cream with a mini version of Steve’s bat. Netflix said “yes” and the risk paid off! The shot became the thumbnail and hook of our top-performing TikTok video.

Meanwhile on Instagram, followers went crazy commenting with GIFs of Steve and other iconic film and TV bat-wielders.

U.S.S. Butterscotch

This fun, classic flavor was the perfect opportunity to pair an iconic 80s look with an easter-egg homage to Season 4’s Surfer Boy Pizza.

The Void

Custom miniature versions of Stranger Thing’s infamous Black Void and Upside Down gave new visual life to super-satisfying social trends.